How We Landed Our Client a Feature in Entrepreneur

One of the core services we offer at Atlas Row is PR and media placement. But we don’t do it the way most agencies do.

We built our PR strategy around one key insight: editors want to hear from founders, not agencies.

We surveyed our extensive network of editors in the space and asked a simple question - are you more likely to respond to outreach from a PR agency or directly from a founder? 100% of them said founders. Every single one.

It makes sense. When an editor gets a pitch directly from the person who built the brand, it signals something. It shows care. It shows conviction. It tells them this founder is personally invested in getting their story out there - not outsourcing it to someone who’s blasting the same template to 200 inboxes.

That’s why we built our entire PR approach around founder-led outreach. Every pitch goes out directly from the founder’s email. The messaging is personal, the positioning is intentional, and the editor on the other end feels like they’re hearing from a real person - because they are.

What makes this scalable is how we use AI.

We leverage AI technology to power this outreach at a pace that would be impossible for a founder to manage alone. Personalized pitches go out consistently, Monday through Friday, 9 AM to 5 PM - often every few minutes. It’s a volume play built on a quality foundation, and the results speak for themselves.

Case in point: our client Elizabeth Brunner, founder of Stereotype Kids.

We recently secured a feature for Elizabeth in Entrepreneur Media - a publication with over 6 million followers across their social networks. The reach was massive, and it drove a significant increase in followers and engagement for Stereotype Kids.

Elizabeth coined the term blended fashion - gender-inclusive kidswear that blends masculine and feminine design so kids can show up as themselves. No labels. No limits. She’s building something that matters, and the product is beautiful.

This is the kind of result that happens when you pair a founder who has something real to say with a strategy designed to get them heard. No middleman. No generic agency pitch. Just the founder’s voice, amplified with the right tools and the right relationships.

That’s what we do at Atlas Row.