MEET ATLAS ROW:

Strategy built by a founder, for founders

Atlas Row is the trusted right-hand for founders who want bold ideas, real accountability and follow-through.

Atlas Row works with female-founded brands and communities at moments that matter. When ideas are flowing, decisions feel heavy, and growth needs clarity, we step in as a trusted right hand. We help founders sharpen thinking, pressure-test ideas, and turn momentum into action.

We’re not an agency and we’re not removed advisors. Atlas Row operates inside the business. We collaborate closely with founders to unlock partnerships, refine strategy, and execute thoughtfully. From early traction to inflection points, our work is about moving forward with intention, creativity, and accountability.

Built by a founder actively scaling her own consumer brand, Atlas Row brings real-world perspective to every engagement. We understand the scrappy realities of building while growing, and we believe the best ideas only matter if they’re implemented. Our role is to think alongside you, challenge you when needed, and help turn ideas into meaningful progress.

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The Founder — Samantha Gold

Samantha brings over a decade of experience leading teams, scaling brands, and building communities. Before founding Atlas Row, she managed high-performing sales teams at Salesforce, where she honed her expertise in growth strategy, systems, and leadership. Later, as founder of Motette, a nationally recognized children’s brand featured in Forbes and Business Insider, Samantha experienced firsthand the challenges founders face in growing a business sustainably.

That journey inspired her mission for Atlas Row: to give entrepreneurs the strategy, structure, and support they need to scale with confidence.

What We Stand For

 At Atlas Row, we believe that founders deserve more than advice -they deserve real momentum.

We help you:

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Develop a personalized go-to-market strategy aligned with your goals.

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Build systems and outreach processes that convert visibility into revenue.

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Expand your brand through partnerships, wholesale, and PR opportunities.

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Execute with clarity and accountability turning plans into measurable results.

Why It Works

Our approach works because it’s not theoretical - it’s actionable. Every engagement combines data-backed strategy, real-time collaboration, and measurable performance tracking. You gain a partner who’s invested in your success and a team that moves your vision forward day after day.

As Seen In

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Let’s design your growth strategy

— and execute it together.

Schedule a Consultation →