Who we are

At Atlas Row, we help businesses scale smarter by building lean, high-performing offshore teams. Founded by Samantha Gold—an entrepreneur, advisor, and former CEO—our approach is rooted in real-world experience leading brands through growth, complexity, and transformation.

Before launching her own self-funded children’s brand, Motette—now a top-rated bamboo pajama brand featured on Fox News, Forbes, and soon Good Housekeeping—Samantha served as CEO of a women’s clothing company and held leadership roles in tech and consulting. It was during her time as CEO that she realized something game-changing: nearly 80% of the roles she managed in-house could have been fulfilled by offshore talent at a fraction of the cost—with the right systems and oversight in place.

That realization reshaped everything. Now, Samantha specializes in helping other founders tap into that same efficiency—building custom offshore teams that can handle everything from PR outreach and social media to wholesale, graphic design, customer service, and operations. She doesn’t just help you hire—she helps you build a sustainable foundation through clear processes, training, and performance tracking.

With nearly 15 years of experience leading teams and scaling businesses, Samantha brings a rare blend of creative vision and operational expertise. She knows how to identify bottlenecks, build repeatable workflows, and empower founders to stay focused on strategy while their team handles execution.

Through Atlas Row, she partners with brands at every stage—offering strategic consulting, team-building support, and the structure needed to grow with clarity, efficiency, and purpose.