MEET ATLAS ROW:

The fractional CGO venture-backed founders hire when they want a senior commercial operator who actually builds.

15 years of revenue experience across enterprise tech, ecommerce, and consumer brands. AI-native from day one. Embedded with your team like a co-founder.

Atlas Row was built for the founders who do not need another advisor. They need a senior commercial operator in the seat. Someone who has carried a quota, sat in the CEO chair, founded a brand, and now puts all of that experience to work inside a startup that cannot yet afford a full-time Chief Growth Officer.

Every engagement is anchored on three pillars: partnerships, sales, and the sales coaching that scales your internal capability. Every workflow runs through AI. And every relationship starts with deep embedding into the founder and leadership team. I do not show up with a deck. I show up to build.

The Founder - Samantha Gold

I am a fractional Chief Growth Officer, AI-native operator, and founder with 15 years of experience driving revenue across enterprise tech, ecommerce, and consumer brands. I have carried bags, built teams, run an eight-figure brand, and founded one of my own.

I started in enterprise sales at Salesforce, where I was promoted five times in six years, won BDR of the Year in 2014 and MVP Account Executive of the Year in 2015, and ended up leading a team of 12 across SDR and AE functions. From there I went to Relativity, the legal AI and eDiscovery platform, where as Senior Enterprise Account Executive I advised AmLaw50 clients on cloud transformation and consistently exceeded 110 percent of annual quota.

I stepped into the CEO seat at Elizabeth James The Label, a women's contemporary apparel brand, where I led a full brand repositioning, expanded wholesale into five new markets, and drove 200 percent direct-to-consumer sales growth. That experience gave me the operating chops to run a consumer P&L end to end.

Then I founded Motette, a premium bamboo sleepwear brand for women and children. Self-funded. Sole employee. Scaled in 11 months from zero to Macy's, Bloomingdale's, Nordstrom, Dillard's, and 100 boutiques. Built on AI-native systems automating PR outreach, wholesale prospecting, buyer follow-up, content generation, and customer service. Earned press in Forbes, Business Insider, Glamour, Good Housekeeping, Esquire, The Bump, and Parents, without a PR agency. Anchored by the Motette Inner Circle, a 7,000-member female community that weighs in on prints, colorways, fabric, fit, naming, and new category launches.

I bring all of that into every Atlas Row engagement: C-suite strategic thinking, a creative eye for unconventional opportunities, deep team embedding from day one, and an AI operating layer that lets a lean startup execute like one with five times the headcount.

What I Stand For

A person typing on a laptop computer at a white round table with a glass of coffee, a pen, and a white smartphone nearby.

Partnerships are the highest-leverage growth channel most startups under-invest in. I find the deals nobody else saw. real credibility, powered by AI-driven outreach.

A woman standing outside a newsstand, reading a newspaper. The photo is in black and white, and the newsstand displays various magazines and newspapers.

Sales is a function you can design. AI-native pipelines, prospect enrichment, and motion design let small teams move like big ones.

Two women sitting at a desk reviewing financial reports, with a laptop, calculator, and various documents on the table.

Sales coaching is the multiplier. I do not just close deals for you. I build buyer profiles, run discovery and demo coaching, and sharpen negotiation skills so your team closes the next ones on their own.

Group of five women standing in a studio with a plain background, dressed in casual business attire, in black and white photograph.

Embedding is the operating model. I work inside your team, not adjacent to it. Goal is leverage you own, not dependency you rent.