ATLAS ROW:

AI-Powered Advisory for Product-Based Brands and Female-Founded Communities.

The strategic adviser, insider network, and AI-powered execution your brand has been missing.

Atlas Row is the co-founder you wish you had - without giving up equity. The person you call when you have a question, need to make a move, or want someone in your corner who’s actually been in the trenches.

We help founder-led brands go from idea to shelf-ready product and beyond - across sourcing, launch strategy, wholesale, DTC, earned media, retail partnerships, brand collaborations, and community growth. We make introductions to the right retailers, secure press in the right publications, and help you identify the sales channels actually worth pursuing.

And we do it all leaner and faster than anyone else - by embedding AI and technology into everything we do. Outreach, research, systems, automation. The firepower of a large team at a fraction of the cost.

Less overhead. Faster results. Nothing wasted.

Built by a founder. Designed for founders who are ready to scale.

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Why Atlas Row

Founded by Samantha Gold, Atlas Row is built on over a decade of leadership across sales, consulting, and entrepreneurship - and a genuine passion for founders who have the grit, drive, and readiness to do the work.

Samantha previously led top-performing sales teams at Salesforce, served as CEO of Elizabeth & James, and founded Motette - a nationally recognized brand featured in Glamour, Forbes, and The Bump, scaled profitably with lean, AI-powered operations and major retail partnerships. She has lived every stage of the founder journey, and brings that hard-won experience to every client she works with.

From sourcing a first product to landing press without a publicist to building a community before launch day, Samantha brings scrappy, high-impact strategy to every engagement. She works as a true partner - deeply embedded in each brand’s goals, not handing over a deck and disappearing.

Atlas Row’s client base spans dozens of product-based businesses and female-centric communities - and Samantha is deeply embedded in the female founder ecosystem herself, nationally through Entreprenista and locally in Austin through FoundHers. That connectivity opens doors and creates meaningful introductions that most founders spend years trying to earn on their own.

Built by a founder who’s done it. Designed for founders ready to scale.

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As Seen In

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Our Approach

A collaborative partnership that blends deep discovery, focused strategy, hands-on execution, and ongoing refinement to drive intentional growth.

  • We begin with a deep-dive discovery to understand the full picture of your business - from goals and positioning to financials, channels, and current momentum.

  • Using those insights, we identify and prioritize the growth opportunities that matter most - partnerships, wholesale, visibility, and creative sales strategies tailored to your brand and category.

  • We work as an extension of your team, leading execution, making introductions, and turning strategy into real progress across channels.

  • Growth isn’t static. Over our six-month minimum engagement, we meet bi-weekly to review results, refine strategy, adjust priorities, and keep momentum moving forward with clarity and accountability.

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Testimonials

  • I knew I needed help stepping out of the day-to-day grind of running a startup, and Samantha’s ability to truly understand a business’s needs is unmatched. Every Atlas Row team member has been exceptional- skilled, responsive, and proactive- allowing me to reclaim hours of my time, allowing me to focus on the business versus the constant juggle of to-do's of working in the business.

    - Jackie Hutson, Founder, Piper and Mint

  • Working with Atlas Row has been an absolute game changer for my business. I was overwhelmed doing everything as a solo entrepreneur and they made my goals feel achievable. The growth and engagement I’ve experienced since implementing her strategies speak for themselves - they work.

    - Terrika Knox, Founder, Herb & Orchid

  • Working with Atlas Row has taken PR off my plate while still staying in the driver's seat with overall marketing strategy. In the first few weeks I landed some awesome placements and leads! As a fellow e-comm owner, Sam really gets it and her team is top-notch, communicative, and proactive. If you're an ecomm brand owner that's been been dragging your feet on PR (or wholesale) pitching, do yourself a favor and hire Atlas Row. You won't regret it.

    - Gabi Day, Founder, Bright Body

  • Working with Sam is such a breath of fresh air. She takes the time to truly understand the vision and helps bring clarity and direction to the brand in a way that feels grounded and aligned. Her approach is thoughtful, strategic, and deeply human. She makes the process feel easy and intentional from start to finish.

    - Gabriela Fiorentino, Founder, Nest Earth

  • Samantha has provided excellent support since we started working together. She is not only knowledgeable in many areas, but she is also passionate about supporting female founders. I am grateful to have her in our corner as I scale my business.

    -Elizabeth Brunner, Founder, StereoType Kids

  • As a solopreneur, having Atlas Row lead key growth initiatives has been a game changer for my startup, and without their support I’d still be stuck trying to do everything myself without the bandwidth.

    -Annie Graybill, Founder, Havenwith

  • Sam has been an invaluable asset to Hone’s launch strategy. As we transitioned from prototype to production, Sam’s guidance on our Go-To-Market approach was critical. She helped me turn a complex launch roadmap into a clear, actionable strategy. She has a unique ability to see both the high-level brand vision and the tactical steps required to capture revenue. If you are looking for a strategic partner to sharpen your GTM execution, you need Sam in your corner.

    Toni Toomey, Founder, Hone

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Your Growth, Your Way

No two brands, communities, or founders are the same - and no two Atlas Row strategies look alike. Whether you’re launching your first product, expanding into wholesale, building a community from the ground up, or trying to land your first major press placement, we design every strategy around where you are and where you want to go.

We bring the sourcing connections, retail relationships, media contacts, and scrappy go-to-market playbooks - then embed AI and technology to execute faster and leaner than anyone else. We step in with clarity, systems, and hands-on implementation, acting as a true extension of your team.

The result is growth that feels aligned, intentional, and built to last.

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