PR & Sales Strategies for Self-Funded Brands
I’m so excited to finally share something I’ve been working on behind the scenes with one of my favorite collaborators—Ellie Somerville McNevin, founder of the award-winning Birdie Agency.
Together, we’re launching The Fast Track: PR & Sales Strategies for Self-Funded Brands—an 8-week live workshop designed specifically for self-funded, product-based founders who want to grow fast and smart heading into Q4.
Because let’s be honest—if you’re building a brand without venture funding, you can’t afford to waste time, money, or energy on fluff. You need scrappy systems, smart support, and a clear game plan. That’s exactly what we’re teaching inside this course.
Why We Built This Course
As founders ourselves, we know the behind-the-scenes hustle. I created this program based on the exact framework I used to:
Scale Motette 300% month-over-month
Land press in Forbes and on Fox News
Secure 34+ retail stockists just two months into launching wholesale
Ellie brings her own powerhouse experience to the table—from influencer strategy and brand collaborations to affiliate marketing and press-worthy events. Her agency, Birdie, is known for helping mission-driven brands grow with real results—and now, we’re bringing all that knowledge into one accessible, high-impact container.
The Details
Live every Thursday at 4 p.m. ET
Start date: August 7
Duration: 8 weeks
Replay access: Always available
Bonus: Bi-weekly office hours and weekly implementation homework to help you take action and stay accountable
You’ll be learning in real time alongside a small, supportive group of female founders building bold, beautiful brands right alongside you.
What We’ll Cover
Each week builds on the last—so you’re not just learning theory, you’re building real traction in your business.
Week 1 – Foundation & Focus
Week 2 – The Conversion Fix
Week 3 – DTC & Community Strategy
Week 4 – Smart Hiring and Leveraging AI
Week 5 – DIY PR & Brand Visibility
Week 6 – Wholesale & Retail Sales Strategy
Week 7 – Collabs, Affiliate Programs & Organic Growth
Week 8 – Action Plan: Your 6–12 Month Roadmap
This Isn’t Fluff—It’s the Fast Track
This course was built for founders who are ready to do the work—but want guidance, support, and strategy from people who’ve done it before.
Whether you’re trying to drive press, grow wholesale, or simply build momentum before the holidays hit, The Fast Track is designed to meet you right where you are—and get you where you’re going, faster.
