Drive Sales With Offshore Support

At my children’s clothing brand, we opened up wholesale and within two months secured 34 retail partners. And no, I’m not sending hundreds of emails a day myself.

Instead, I’ve built a lean, offshore-powered sales engine that works. Here’s how I do it—and how I help other founders do the same:

1. Start With a Targeted List

Each week, I identify key stockists I want to target—based on aesthetic fit, price point, customer alignment, and brand values. I then give my offshore sales assistant (who works part-time, about 4 hours/day) a clear list or set of criteria. She handles:

• Researching and sourcing contact info

• Building and maintaining our outreach list

• Organizing everything by lead status in our CRM

2. Craft a Smart Outreach Flow

I build the strategy behind every touchpoint. That typically looks like:

• A 3–5 email sequence written to feel personal, not salesy

• A cadence that includes a follow-up 2 days later and again 1 week later

• Messaging that adapts based on whether we’re pitching to a boutique, lifestyle store, or national retailer

We also engage across multiple channels—email is the priority, but we complement it with Instagram and LinkedIn outreach for visibility and connection.

3. Delegate the Volume, Own the Follow-Through

My email assistant adds about 50 new contacts each day and sends roughly 200 emails. This gives us consistent pipeline volume, without draining my time.

As soon as a lead responds, I step in personally. That’s when I take over the conversation, share our line sheet or wholesale deck, and move the conversation forward. This keeps the human connection intact while freeing up my time from the manual work.

4. Consistency > Complexity

We don’t rely on complicated tools or software. It’s about:

• A clear process

• The right person in the right seat

• Messaging that converts

• And the discipline to keep going every day

The Results?

A growing list of aligned retail partners. Increased brand awareness. And a sales process that runs without me needing to micromanage it every step of the way.

If you’re trying to scale your retail presence without building a huge in-house team, this approach works—and I’d love to help you implement it inside your own business.

Let’s talk.