ATLAS ROW:

Strategy + Execution for Founders

Scale Smarter with Strategy and Execution That Work Hand-in-Hand

Atlas Row helps founders turn vision into traction - combining high-level go-to-market strategy with the systems, structure, and execution needed to drive real growth. We specialize in building and implementing sales strategies that increase visibility, accelerate revenue, and position brands for long-term success.

From refining offers and outreach frameworks to managing wholesale, PR, and partnerships, we bridge the gap between strategy and execution. Our approach is deeply collaborative and data-driven, empowering founders to scale faster and more confidently - with clarity, direction, and measurable results.

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We help product -and service-based brand execute go-to-market strategies that drive visibility and revenue.

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Product Founders:

We help you grow through wholesale outreach, retail expansion, and partnership opportunities.

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Service Founders:

We help you refine your positioning, build client pipelines, and develop visibility strategies that drive credibility and sales.

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Why Atlas Row

Founded by Samantha Gold, Atlas Row is built on over a decade of leadership across sales, consulting, and entrepreneurship. Before launching Atlas Row, Samantha led top-performing sales teams at Salesforce and founded Motette, a nationally recognized children’s brand featured in Forbes and Business Insider. That unique blend of corporate strategy and entrepreneurial experience is what sets Atlas Row apart — bringing clarity, confidence, and execution to every founder we partner with.

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As Seen In

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Our Signature Process

Our three-phase approach helps founders gain traction and measurable results without the overhead of a full internal team.

  • Every engagement starts with a deep-dive strategy session focused on your chosen growth area — operations, marketing, PR, community, or development. We uncover what’s working, what’s not, and where opportunities for smarter scaling exist.

  • With a strategy in place, our offshore team brings it to life — ensuring consistent activity, visible progress, and repeatable systems for growth.

  • Growth doesn’t stop at launch. We track KPIs, review performance, and continuously refine tactics — from adjusting retailer targets and refining outreach scripts to improving PR angles and community strategies. You stay focused on your business while we keep momentum moving forward.

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Testimonials

  • I knew I needed help stepping out of the day-to-day grind of running a startup, and Samantha’s ability to truly understand a business’s needs is unmatched. Every Atlas Row team member has been exceptional- skilled, responsive, and proactive- allowing me to reclaim hours of my time, allowing me to focus on the business versus the constant juggle of to-do's of working in the business.

    - Jackie Hutson, Founder, Piper and Mint

  • Working with Atlas Row has been an absolute game changer for my business. I was overwhelmed doing everything as a solo entrepreneur and they made my goals feel achievable. The growth and engagement I’ve experienced since implementing her strategies speak for themselves - they work.

    - Terrika Knox, Founder, Herb & Orchid

  • Working with Atlas Row has taken PR off my plate while still staying in the driver's seat with overall marketing strategy. In the first few weeks I landed some awesome placements and leads! As a fellow e-comm owner, Sam really gets it and her team is top-notch, communicative, and proactive. If you're an ecomm brand owner that's been been dragging your feet on PR (or wholesale) pitching, do yourself a favor and hire Atlas Row. You won't regret it.

    - Gabi Day, Founder, Bright Body

  • Working with Sam is such a breath of fresh air. She takes the time to truly understand the vision and helps bring clarity and direction to the brand in a way that feels grounded and aligned. Her approach is thoughtful, strategic, and deeply human. She makes the process feel easy and intentional from start to finish.

    - Gabriela Fiorentino, Founder, Nest Earth

  • Samantha has provided excellent support since we started working together. She is not only knowledgeable in many areas, but she is also passionate about supporting female founders. I am grateful to have her in our corner as I scale my business.

    -Elizabeth Brunner, Founder, StereoType Kids

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Your Growth, Your Way

Every business is different - and so is every strategy we build. At Atlas Row, we personalize each growth plan around the founder’s goals, challenges, and business model. Whether you need targeted support in a specific area or a full-scale partner to own your go-to-market and sales execution, we step in with the clarity, systems, and hands-on implementation to move your business forward.

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Ready to scale smarter?

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